Competition Analysis with internet data with BigDataMachine - Health Area

Classification and comparative analysis by sales funnel performed for Health Promotion Entities (EPS) of Colombia.

A competition analysis project was carried out through monitoring data stream on social media and internet using the platform BigDataMachine in order to compare the behavior and experience of affiliates at each stage of the life cycle of an EPS with others in the sector.

The competitor analysis allows you to compare the strengths and weaknesses of a product or service constantly in the different stages of the life cycle.

Sales funnel analysis with internet and social data from BigDataMachine helps identification of strengths, weaknesses, opportunities and threats. It is key to be able to design assertive strategies that reduce risk in decision making.